Chinese institution of branded athletic.docVIP

 PAGE \* MERGEFORMAT 6 Chinese institution of branded athletic Labor Day, 11 National Day, Chinese New Year have a seven-day holiday, known as the ‘Golden Week’, the state also has a dedicated department to carry out Scheduler. Tourist shopping is the theme of the Golden Week, there are scenic places to look forward to the ‘big fortune’. Therefore, it is the local landscape and its related agencies race to establish their own brands, to carry out a lot of advertising investment. From a golden weeks, the relevant departments of the golden week notice with the media situation, there are scenic places are all branded in the ‘hot’ of the column, it is difficult to book tickets and hotel. Landscape and Urban together to say nowadays called the ‘city card’, CCTV’s advertising standings have been ‘will always be the spring’ in Kunming, ‘Beyond the Great Pearl’ Yinchuan, ‘beauty of America City’ Hangzhou, ‘the most suitable for human habitation’ business cards and other cities of Weihai, CCTV4 is filled with such advertisements. This trend, I would have predicted a few years ago, today, cities ‘location’ increasingly popular, some cities have even invited foreign experts to come Vein, for to do the planning. Brand advertising tourist city so it is an investment, but the benefits arising from this investment is a long-term, will benefit from the infinite. Under market economy conditions, ‘good wine are not afraid of dark alley’ does not speak of the old maxim, ‘good wine nice, Hello, everybody is really good’, from Yes, I made a ‘Chinese organizations, the entire brand campaign’ point of view, Whenever an integral part of social institutions - government agencies and institutions, businesses, schools, hospitals, banks, media, hotels, pharmacies, tourist attractions, stores shops, bazaars and even the stalls, walk in all kinds of craft Fang Jian people ... ... no no-image and ‘features’ support. In essence, the brand is to give people a choice of criteria and reasons,