Chinese liquor industry in the short board and flawed.docVIP

 PAGE \* MERGEFORMAT 15 Chinese liquor industry in the short board and flawed Marketing sector, the popular ‘bucket theory’ that: Determine how many casks filled with water, depending on the shortest piece of wood: the decision of the strong competitiveness of enterprises, depending on the overall balance of enterprises. China’s liquor industry, after twenty years development, today’s competitive landscape, although the earth-shaking changes have taken place, but the market has become increasingly disordered. - Marketing to reach the ultimate state of the terminal. - Brand buyout from the wine spread to the regional brand. More than 30000 wine prices, several rounds of shuffling down, the brand has not been reduced, but reproduction, cloning constantly. Brand marketing, in the liquor industry to become the most ‘abused’ marketing keywords; - transfer taxes, liquor licensing system to regulate and control industrial policy to prohibit the ‘corkage’ laws, have failed to purify native Jiu Shi industries, the market order, ‘play according to Hoyle’ wine prices among all the marketing of the Road; - Foreign capital continue to enter the wine industry, wine industry began to enter fully integrated, fully competitive era, there are ‘fishing for the’ left’s ‘clients’ style capital; also operating out of the brand hit a false impression about the wine capital of the waist level, alcohol brand. China’s interpretation of the liquor industry, the myth of overnight riches, but also played down the drain with the bankruptcy of tragedy; Age to buy liquor from advertising the brand era, Chinese liquor from the do not understand marketing to put marketing tactics to an extreme; from buy age of branding into the era of regional brands, the Chinese wine market competition and in turn how the situation presents it? However, the development process in the liquor industry, the Chinese wine industry of the six short-board, six Mishap be troubled by spirits industry, barriers t