Chinese Experience Marketing - effective marketing tool for the civilian population.docVIP

 PAGE \* MERGEFORMAT 18 Chinese Experience Marketing - effective marketing tool for the civilian population Has predicted a ‘third wave’ the arrival of famous American futurist Alvin. Toffler was many years ago in the Central Television program predicted a file: the service economy is going towards the experience economy, people will create more and more and experience related to economic activity, businesses will experience by offering services to improve competitiveness and get more high market returns. Now, this prediction is a step by step into reality and experience the consumer era has quietly come to our side. In China, the general public to meet the basic subsistence needs, and then turned to face once more the spirit of the demand, experiential marketing, From EMKT. would become popular. Because experiential marketing is not only the sale of products and services, but also a spiritual side had the joy of experience, we are willing to spend higher than the value of the product or service itself several times or even several times the price to buy a like feeling. Speaking of experiential marketing, we have mentioned that experiential marketing will be play to the extreme of Starbucks (starbucks) they are indeed very tasty coffee, but delicious to us not hesitate to pay more than 5 times the same cup of coffee or even 10 times the price into Starbucks? In fact they may not Nestle coffee more delicious and may even not have their own taste personally be more bubbles. Why do we have to queue up to spend such a high price is not going to drink a cup of coffee it is delicious? Because people do not go to Starbucks to buy coffee, but to purchase a mood, a pleasant experience, such a pleasant experience not to mention the 10 dollars is 20 dollars, 50 dollars, or even 100 dollars, we may be willing to to pay, because a good mood there is no way to use money to measure, especially in the highly developed area. In China, the application of experiential marketin