Chinese family businesses from the infighting of the real skills to see.docVIP

 PAGE \* MERGEFORMAT 9 Chinese family businesses from the infighting of the real skills to see Kungfu Catering Management Co., Ltd., founded in 1994, has access to 19 years of development history, the real skill is running a new model of Chinese fast food chain, it is the first time to establish a modern Chinese fast food industry the logistical production, cooking equipment and restaurant employees operating three standardized Chinese fast food industry as a whole “standardized” problem by virtue of their own invention computer program steam equipment, the real skill in one fell swoop overcome .2006 June, the China Cuisine Association, Snack Alliance Network selected the “2005 Chinese fast food enterprises of the Year, Top 20, # 6 “real effort” among the local fast-food brand the first .2006 “real effort” elected “top ten brands of Chinese fast food enterprises” .2007 “real effort” won “China’s most growing chain Brand Award “as the first Chinese Standardization of Chinese fast food enterprises, the real effort and international standardization in quality service, cleaning comprehensive standards, has about 400 regular chain restaurant in the national market. really effort in 2004-2007, has always maintained an average annual growth rate of 55%, by virtue of their own invention standardized procedures and reasonable business strategy, the rapid development of Chinese fast-food industry’s leading brands. However, is so full of vibrant, deep potential fast-food brands handicap in the corporate shareholder infighting in recent years toward the point of no return. Real skill brand in 2004, Cai compliance by one of the shareholders of the real effort invested 4 million yuan, Mr. Ye original “seed” Chinese fast food chain launched a full range of market research and brand planning, enterprise upgrading. Mr. Ye planning to a solution: abandon the “seed”, to enable the new brand of “real effort” to reflect “conquer self, beyond the limits of traditional Chinese c