Chinese cigarette industry restructuring in the corporate marketing of the five changes.docVIP

 PAGE \* MERGEFORMAT 7 Chinese cigarette industry restructuring in the corporate marketing of the five changes Every time a historic turning point, is embarked on a new opportunity for power. This progress means that ‘betrayal’ and ‘amendment’, but in essence, is a ‘warping’. For China’s tobacco industry, industrial restructuring, industrial and commercial isolation, foreign tobacco license canceled and foreign policy of loosening of the tobacco business cooperation with Chinese tobacco companies have been pushed into the marketing fast track transformation. As the industry put it: this is not sales-related issues, marketing, transformation has not be evaded. A marketing philosophy from transaction marketing to relationship marketing changes. From other industries look at the marketing process, with the complexity of market transactions, and buyers of value demands increase, the simple transaction marketing has been unable to adapt to the requirements of market competition, short-term trading ideas can not be achieved business and sustainable development of deep plowing secret agents . Practice in other industries for the tobacco industry’s marketing system has provided a blueprint to build, reducing the cost of marketing in transition. The tobacco industry’s plan has led to industrial enterprises, trading mentality, but with the separation of commercial companies that sell a single approach can not continue to promote enterprise development, the establishment of relationship marketing system are imperative. First, strengthen customer relationship management, and tobacco companies to establish a win-win business relationship with the tobacco companies to send business to communicate feelings of Commissioners to coordinate their responsibilities and interests; second, to carry out the terminal building, through the CRM system to the interests of businesses and end-tied together, to strengthen customer situation is maintained and common to carry out promotion