Chinese brands international strategic model of market choice.docVIP

 PAGE \* MERGEFORMAT 12 Chinese brands international strategic model of market choice First, the international market types: entry Difficulty Analysis The internationalization of Chinese brands must first consider what the question is going into countries and regions. In order to make the right choices, the need for the current world economy to have a basic understanding of the pattern. We believe that the current world market can be divided into three levels: first level is based on Europe, the United States and Japan as the representative of the developed country markets; the second level is to Eastern Europe, South Africa, Indonesia, represented by a moderately developed country markets; the first three levels based on India, Vietnam and other developed markets is not represented. Three different levels of national and regional markets its own characteristics. Market access barriers in developed countries the highest, mainly for international brands and global brands, and strength, and already accounts for a very strong position; and there are some well-known multinational companies to local business for several decades or even centuries, the status of extremely strong. Such as household appliances industry, in Europe, Siemens, Electrolux, Flygt pump and so on, in Japan Panasonic, Sony, Hitachi, Toshiba, etc.; in the United States, GE, Whirlpool and so on. Second, consumer demand and consumption, more mature mentality, most have preferred brands, demand has also been a good meet; third, whether consumers or government regulators, product quality requirements are the highest. Therefore, the Chinese brands want to place in the developed countries in the multinational giant companies laowo groundbreaking, the difficulty of natural great, but their big market capacity. Medium-developed countries and regions without their local markets are multinational companies and international brands, multinational brands most are foreign brands. In this respect, such a m