China-made mobile phone who break through-.docVIP

 PAGE \* MERGEFORMAT 15 China-made mobile phone who break through? Beginning in 2004, due to the international brands and black mobile phones striking from both sides, domestic mobile phone brand has begun collectively to decline, to the end of 2006, total market share of domestic brands has basically been dropped into the following three major domestic brands in almost all the sustained a loss of status, did not re-form a counter-trend of the international brand. Of course, in this process, the domestic brands have never stopped to explore the road of a breakthrough, and explore the road of a breakthrough, in addition to the original number of domestic leading brands, such as Bird, TCL, Amoi, Haier, there are as Tianyu Lang Tong, Lenovo, Yulong, Jin, Malata and other domestic brands into the new army to break through the ranks of years, really Baxianguohai, recount. We are most concerned about is that in the end who can really break through it? In exploring this issue before it is necessary to ‘break out’ in this fashionable clear about the meaning of words. The so-called ‘breakthrough’, should be a domestic brand mobile phones from international brands and black together with the attack in the original model of reform and adjustment of marketing to find a sustainable profitable market position to maintain and enhance the development path. From 2005 to today, made some brilliant marketing the brand can be a vivid description of cases of domestic brands break through the road of active exploration, here I am on the right some of these wonderful cases of superficial analysis, to see in the end Who can be a real ‘breakthrough ‘, and what better way breakout. Hi-Tech Wealth, CECT, Amoi: TV direct marketing miracle In 2006, Hi-Tech Wealth through a ‘China Information Security cell phone’ F88, coupled with intensive bombing of television direct marketing advertising, creating a high-end mobile phone sales miracle, but also pushed the mobile TV broadcasts direct