Chinas dairy industry a haze of the sky.docVIP

 PAGE \* MERGEFORMAT 4 China’s dairy industry a haze of the sky In recent years, China’s dairy industry can be described as troubled, misfortunes never come singly, but look at the past, we will find that disaster is not natural disasters, but man-made. Old saying “days Zuonie, still may be illegal, human actions can not live “, opportunistic, try to be smart, that you can get a moment, but difficult to pretend that I, if the words of fashion,” Chu Laihun, sooner or later have to repay. “ Mengniu vicious these days of marketing events, can be described as eye-catching, always in the limelight, always occupied an important forum in major media, the attention and influence, no less melamine incident in 2008. Whether it is kept justify all sorts of cattle, or the grievances of victims of the Queen looked askew, and the Holy element of caution dodge away from the right and wrong behavior, no matter who, like a cloudy sky dairy immune to fear is hard to do. negative impact on what terms, regardless of whether the authenticity of what the final thing, in fact, the result is no longer important, whether the parties, or other dairy companies in China, there is no winner, the only benefit is none other than is a foreign dairy companies. Dairy industry in China is only in recent decades to the rapid development, particularly before 2005, through national policies and corporate propaganda constantly preaching and guidance, consumer awareness is gradually awakened, the consumption potential of the domestic market slow slowly emerge, for the dairy industry enterprises, can be considered vibrant, flourishing. especially the Inner Mongolia duo - Yili and Mengniu, just a few years, from the regional to the country, and work together to become China’s dairy industry the two giants. Whether Niu Gensheng Zheng Junhuai and personal grudges between what the two companies for the time There is not much negative impact, regardless of the brand image or marketing practices, have