Chinas domestic air-conditioning- From Competition to multi-scale Game.docVIP

 PAGE \* MERGEFORMAT 14 China’s domestic air-conditioning: From Competition to multi-scale Game Not long ago, the United States air-conditioning in Nanjing held a grand press conference officially announced the launch of a new generation of air-conditioning products ‘clean-sing’, which is the United States in just a few months, the third launch of new products, refresh the air-conditioning industry in China pace of technological innovation has caused great concern in the industry. And IT industries, China’s air-conditioning industry is also showing the effects of Moore’s Law - more and more rapid technological upgrading, increasing competition, while also continue to lower product prices. Chinese air-conditioning companies price war in order to get rid of the pattern, they are bound to innovation through various means to create new consumer values, the competition between brands is the focus gradually from a single integrated multi-level competitive transition - ‘America’s innovative’ , ‘Gree mode’, ‘Haier service’, China’s three leading air-conditioning industry giants are gradually formed in developing their own competitive advantage, while the other second-tier brands and foreign brands, according to the same With different resources and technology, from the to build their own competitive on the local barriers to competition in China’s air conditioner industry diversification in multi-pattern. China is currently in the Industrial Age Industrial Age back the turning point of the core features of industrial production is ‘based on the standard scale’, then industrial production is ‘on the basis of individual competition, economies of scale’. Recalling the 2006 competition in China’s air conditioner industry in the situation, we can clearly see that the development of domestic air-conditioning industry has entered a new era: the end of the era of pure pursuit of economies of scale, more complex multi-game competition, the arrival of a new phase. Curve of mar