China Resources Snow Breweries organic growth path.docVIP

 PAGE \* MERGEFORMAT 5 China Resources Snow Breweries organic growth path Recently, the National Bureau of Statistics of China Industrial Information Issuing Center released the ‘2013 Annual consumer market focused investigation’ showed that China Resources Snow Breweries up to 1172 million liters of annual sales for nine consecutive years ranked first sales of beer companies, Snow beer sales million liters in 1062 to maintain the first, China Resources Snow breakthrough ‘double 10,001,000 liters,’ Chinese beer sales hit a new record, and became the world’s first single-product sales of over 10,001,000 liters of beer company China Resources Snow Breweries long years to maintain a competitive advantage, which can learn marketing concepts and practices? In fact, the beer is difficult to obtain a competitive advantage through technology barriers, thus building channels to become the key to success. Resources Snow Breweries long maintained sales of the first, its unique and efficient distribution system contributed to .2002, China Resources Snow began to channel reform targeted to build the distribution model: For now drink channels, taking direct marketing strategies for retail terminals, take the agent and the wholesale channel mode. General Manager of China Resources Snow Breweries Shen Ping Marketing Center has pointed out: ‘China Resources Snow Breweries distribution system to solve at least two problems: First, the product reaches the consumer process is controllable, and secondly, no link has improved the effectiveness and efficiency may we all controllable management of all aspects of distribution. ‘ To this end, China Resources Snow designed the ‘vendor - operators - distributors - Terminal’ mode, the wholesalers into operators, responsible for the majority of sales by the manufacturers, Snow Beer sales managers direct access to retail stores, restaurants and other terminal marketing, service, and maintenance of price display system. Facts have pr