China brand- In the WTO-scale considerations.docVIP

 PAGE \* MERGEFORMAT 11 China brand: In the WTO-scale considerations Following the State Administration of Quality Supervision, Inspection and Quarantine, China Brand Strategy Promotion Committee was officially announced in September 2001 was the first ‘China Famous Brand’ title of the product categories and enterprises, the second batch of the assessment work coming to an end, the new ‘ Chinese famous brand ‘forthcoming. I clearly remember that in the first batch of ‘China Famous Brand’ After the announcement of the certified companies treasured, using television, radio, newspapers, magazines, terminals, outdoor and other means of overwhelming propaganda hype, or even two at the same time to obtain certificate city rivals almost upside down because of on-site promotional issues. In China has entered the WTO, countries are selected to spend energy on such a ‘Chinese brand-name’, it implies the meaning of where? Accredited enterprises should be what kind of attitude when dealing with this award? Assessment and did not comment on the many businesses on what kind of work needs to be done? When the first ‘China Top Brand’ award out of time to see that so many of the certified enterprises to the point of frenzied self-promotion, the author not only has not excited, and my heart but there is an indescribable taste, a little more of a concern. Should be said that countries in the event of profound significance, its aim is to promote and support the national brand, improve the competitiveness of enterprises and ultimately promoting the enterprise and comprehensive national strength. But also from the evaluation of the results, ‘China Famous Brand’ assessment of the authority is very strong, indeed, represent excellent domestic enterprises and their products at this stage, suggesting that the Chinese enterprises welcome the quality and product quality improvement. However, when we again calmly think about, you will find, ‘China Top Brand’ is introduced, when it was