China Building Ceramic when farewell to vulnerable.docVIP

 PAGE \* MERGEFORMAT 12 China Building Ceramic when farewell to vulnerable First, vying Who is first? The rapid development of market economy so that all walks of life intensified competition. Building materials industry as an important part of building ceramics market was also involved in the competitive survival of the fittest tide. As the industry characteristics, the Chinese building ceramics competition in the current market environment is extremely low. Brand, market segmentation, positioning of the building ceramics industry, the producer is a new topic. Foshan, Guangdong Province of China Building Ceramic’s ‘big boss’, a few years ago the market had already seized the high Ceramic tiles, sanitary ware of most of the market share, the formation of a group such as ‘Eagle’’Seagull’’Universal’ and other well-known brand. Shanghai ‘CIMIC’, Quanzhou ‘Haosheng’, Xiamen, ‘Sam Young,’ Hong Kong ‘Siu Fung’ have gradually grown into well-known brands. The consolidation of the state Building Ceramic Market in Fujian cizao made, Shandong Zibo building ceramics and other places a large number of small and medium enterprises have ceased production, closure, so that middle and low product consumption market of the blank. A huge market space for the industry coveted, but the product brand, market positioning, marketing in the building ceramics industry appeared pale and weak. Chinese consumers know little building ceramics industry has led to purchase depends on feeling. Higher-priced brand-name products to make consumers hesitant at the same time, middle and low product quality issue has become the primary factor affecting consumer. Why is the product needed by every household so far away from the people? The hall became a luxurious brand landscape, most of the ceramic production enterprises are still holding the planned economy era of the sales model. As a result, consumers will ‘smoke and mirrors’, companies are also muddle. In ceramic building materials industry