China Post to create books direct sales platform long way to go.docVIP

 PAGE \* MERGEFORMAT 8 China Post to create books direct sales platform long way to go China Post Book direct test water In recent years, book direct with its incomparable advantages are welcomed by the publishing house. If able to better meet the needs of readers; reduce distribution costs; easy to press the reader fully grasp the detailed information provided the corresponding services to better meet customer needs to grasp the dynamics of market changes and adjust marketing strategies, and so at any time. It is understood that publishers direct discount of at least 10 higher than the wholesale, and direct sales is often taken in the first paragraph after the book buying and selling patterns, which ‘will direct the existing book distribution channels as a good complement’ the concept of increasing manager’s strategic vision into the publication. Before and after 2002, a number of publishers have launched direct sales center. At the same time many successful books on direct marketing companies are also increasingly concerned about the industry, such as in Shandong Excel Education Group, tens of thousands of people rely on direct sales force, book distribution results for each year up to several hundred million dollars; Cultural Development Co. Ltd. for a bright future release nearly 100 published direct large-scale book distribution agency in the country with offices in more than 30 cities, with tens of thousands of salespeople resources. However, if the theory of large-scale exhibition throughout the country to carry out direct marketing books, domestic still blank. China Post has been involved in the field of book publishing distributor after several years, after 2002 the provinces one after another to obtain publications, the postal business license, but relates more to the wholesale and retail, small scale, only as a business supplement. In 2001, after China’s accession to WTO commitments to gradually open books and periodicals in stages wholesale and r