China Resources Snow threw Liu Yiba Beer Wars theme to the direct plant.docVIP

 PAGE \* MERGEFORMAT 8 China Resources Snow threw Liu Yiba Beer Wars theme to the direct plant August 27, China Resources Snow announced plans to invest 680 million yuan to build brewery in Dongguan. Will start in November this year, the new plant is expected to be put into operation in 2006; fully operational production capacity will reach 30 million tons, when China Resources beer will have 37 manufacturing plants, total capacity will be almost equal to 5.2 million tons  sit tight in the short term first in the country. This is the famous M amp;amp; Resources Breweries for 10 years the first time since the establishment of a direct large-scale plant. Must-wins the South China market Insiders pointed out that the South China market, good price, the market capacity, annual growth rate of 30%, therefore only a matter of time before south China Resources. As one of the major domestic beer industry giants, China Resources has not had its own investment plant. The source further analysis, Dongguan, location advantages are obvious from the Guangzhou and Shenzhen, not to one hour’s drive, logistics is extremely convenient. Dongguan itself is a modern coastal city in South China’s major beer markets. Into the South China Resources Snow market is premeditated. Beginning last year, Snow Beer has been conducted in Dongguan and Shenzhen, a small-scale sales, test marketing period, the monthly sales of 6 million cases. Dongguan is a small beer company sought after. This stems from the special geographical location in Dongguan. In the map, the entire Pearl River Delta, Dongguan is located in the most central position, away from Shenzhen and Guangzhou are nothing but 30 km. Beer business, taking into account the radius of 500 km, this position has always been ambitious for the market in the South China Resources Snow is simply fortress. As early as the beginning of 2004 a joint venture in Zhejiang Qian beer ceremony, China Resources Snow Breweries on making remarks t