Chinas edible oil business is the way out.docVIP

 PAGE \* MERGEFORMAT 15 China’s edible oil business is the way out China Central Television reported late last year has been such a fact: one side is a small plant of domestic oil extraction equipment, poor, poor, neglected the pommel horse in front of a rare condition; the other side of foreign advanced refining equipment, automatic filling equipment , a busy scene. Business Information Center, according to Ministry of Domestic Trade in 1998 2 and moon, the ‘1997 Annual Food Commodity Market Monitoring Report ‘published in the edible oil data show that this monitoring of the edible oil brand 93, in the national food commodities 500, 27 ; the former 100 has five. Top ten brands and market share for integrated: Arowana 26.68%, Fook Lam Moon ll.28%, Firebird 9.35%, 5.79% sea lions, camels Mark 5.68%, 3.25% Emerald, red 2.57%, Citigroup 1.73 %, orchid L71%, Golden Elephant 1.63%, of which only sea lions and gold, as no foreign ingredients, the rest are foreign or joint-venture brands, in particular, the top three are foreign brands, they have similar market share totaled 47.3% of consolidated , almost half of the total edible oil market. The lion’s share of China’s edible oil market were foreign occupation. The state-owned enterprises such as sea lions, although the possession of part of the market share, but a loss year after year, competitiveness is far from enough. The face of aggressive foreign-funded enterprises to seize the market situation, China’s oil companies on how to do it? First, we analyze the current edible oil market in China. First, the status quo of China’s edible oil market China is the world’s major oil producers. Since the reform and opening up, China’s oil production has developed rapidly. In 1994, China’s oil production (not including soybean and cottonseed) to 19.94 million tons, 2.6 times that in 1980, which was 2.7 times that of peanut, rapeseed was 3.1-fold. On this basis, the 1995 oil production has reached a record 22.5 million tons