Chinas education market of Enlightenment - with Chinese characteristics the concept of the transfer of.docVIP

 PAGE \* MERGEFORMAT 31 China’s education market of Enlightenment - with Chinese characteristics the concept of the transfer of Introduction: One of the ‘Chinese advertising media of the first swallows of spring’ and ‘Practical Advertising’ a book editor Tang Zhong Park old man said: ‘Marketing Theory in China, the spread is a very interesting process. Socialism is the doctrine of the working class, intellectuals in China, been the first to accept. For marketing, the original should be the business owners to pay attention and study, but in China, the earliest to accept the theory of marketing is that marketing scholars, who in turn promoted the business of marketing knowledge. This is a concept with Chinese characteristics, the transfer process. ‘ Scholars, intellectuals in China pioneer has always been entrusted with the important task of marketing theory, the spread in China is no exception, even those who pioneer faces enormous political risk. Let us start from this point of the Chinese yuan to find marketing it, as a way to salute them. 1.1978 years, Jinan University essay ‘Please do not teach what the state monopoly for purchase, and graduated, we have to go back, back to Hong Kong, Southeast Asia, where there is any unified purchase and marketing, taught us some useful things that bar. ‘- In 1978, to Hong Kong and Macao, overseas Chinese in Southeast Asia as the main recruitment target the children of Chi Nan University, an interruption of 10 years was able to resume enrollment. Overseas Chinese students demanded to change the teaching plan. ‘Learning this thing really useful’ - the spring of 1979, the State Economic Commission opened a factory director in Zhaoqing, managers, training courses, National Chi Nan University professor talk about marketing at that. Those directors, managers, after listening to enthusiastic. In 1979 the fall of Jinan University, opened its marketing lessons. Overseas Chinese Student teaching plan for change