Chinas domestic apparel enterprises- The second shuffle your cake where-.docVIP

 PAGE \* MERGEFORMAT 14 China’s domestic apparel enterprises: The second shuffle your cake where? In recent days, international metropolis in the East, China and Asia’s leading economic center in Shanghai, being held in a grand fashion show. Shanghai and Dalian, as the world’s burgeoning garment Expo Center, in particular the status of the Asian market, has no way inferior to even more than Hong Kong. Two to three times a year, clothing event, attracting more and more manufacturers and buyers and consumers to participate. I engaged in consulting before, has been immersed in China’s consumer goods business management, consumer goods, apparel is the main event. At this event when the garment industry once again many of the issues brought to my concerns and attention. 1, 80 to 90 years, China’s domestic apparel industry has experienced two revolutions, the first reshuffle completed initial 20 years of reform and opening up, China’s apparel market has undergone two major changes or revolution. One is a product brand, variety, color a serious shortage of poor quality shift ‘100 of burgeons, colorful is the spring’. The 20th century, 80’s, a full decade, China’s clothing market is typical of a shortage of a seller’s market, the clothing industry have sprung up everywhere, colorful, a lot of manufacturers and brands, thus bringing the all-military uniforms during the Cultural Revolution and Mao suit and other times monotonous uniform clothing sent to the garbage heap of history, completed a Chinese clothing market in the first revolution. In the first Revolution, there have been two winners. An imported brands, such as Pierre Cardin, Goldlion and so on, they represent a fashionable, high quality and high taste, accounting for China’s high-end apparel market position and brand-name status. Another is that some local Chinese domestic brands, such as red bean clothing, three shots underwear, children’s clothing and so started off a new business and some of the earlier