Chinese clothing brand marketing hows the matter-.docVIP

 PAGE \* MERGEFORMAT 10 Chinese clothing brand marketing how’s the matter? 1, once happy for the Chinese clothing Four years ago, unwittingly bought a ‘Kaltendin’ brand jacket, wearing a long time, have felt good, felt the brand was still very good, although the prices were high (in the 7000-8000 price of the suit is basically rooms), it is not known, but the style and quality are very good. After gradually in love with the brand. Pants, shirt, shirt, tie, every year it is to buy a few pieces on. Email to some friends to buy, but also felt kinda good. So the focus on the brand, know that it is processing agent from Shenzhen, a manufacturer of Italian brands (mostly made up stories and the composition, but it seems to have let a lot of bit-level officials have admitted that its origin, some high-level white-collar workers, business owners are agree with this brand). Seibu in Shenzhen, friendship city, in a number of the airport terminal building, we can see the image of the brand shop, in the fashion magazines, you can often see their design is still quite attractive ads. Felt that the manufacturer’s brand packaging and promotion measures are still very taste. Second, I was wrong However, Recently, I found that I was wrong, Chinese enterprises were profit-oriented mentality in turn this may become a high-end brand of ‘Kaltendin’ into the ranks of the popular brands. 1, frequently discount Recently, the friendship of Shenzhen City, Maoyebaihuo, Zhonghaiyayuan as department stores, malls have launched the ‘Cartan Cotton’ offers great action, basically 5 fold less than the individual discount or even up to 2.5 fold following. I-line type ‘Kaltendin’, you can see are basically discounts. Can not help feeling summarized: In the past there is no discount when purchased in how consumers think, later in Seibu, the image of stores in various airports, it can also be recognized and what the Italian brand? 2, producing a number of specific special products In the ‘