China-made mobile phones in 2004- to the depths of pain you want to shout!.docVIP

 PAGE \* MERGEFORMAT 14 China-made mobile phones in 2004: to the depths of pain you want to shout! Let’s take a look at previous years, foreign-made mobile phones and mobile phones in some of the classic case of confrontation. Let me talk about imported brands, Ericsson T18, Motorola V998, Nokia 8850 single-section models of marketing were once the rage, as early as it was analyzed that the reason why three models stand out, Ericsson T18 because it is the value of the star image of the additional Motorola V998 is mainly because of its style design, the Nokia 8850 due to the image of its brand promotion. To the Nokia 3210, we are now also clear that the ‘10 ,9,8,7,6,5,4 overwhelming remember - what is behind the ‘suspense ads were very jealous of the success of the Nokia 3210. What is their aura of success, it Fenghua peerless? In our view, they all spread in the international brand image, based on the brand to the product creates a tension and consumption of gravity; from the product itself, the time of their technologies are the leading product design itself, have followed the ‘fine ‘,’ small ‘ideas. Therefore, their success is the quality of quality under the brand marketing success. This is a look at the domestic brands, in our most profound impression on a few such cases. TCL richest jewel cell phone marketing, will be dancing Amoi A8, Bird fighter overall brand marketing is outstanding. Which, TCL marketing gem that has caused a direct result of the overall high-end image of the TCL phone set, as ‘a new image of China’s mobile phone’ laid the cultural factors; while Amoi early introduction of a ‘dual card mobile phone’ is also worth mentioning, that creativity is good, but the use of mobile phones at the time the cost remains high, rarely with two cards, coupled with the phone itself design (grade on the low side) location of the vague, its failure is a reason, and for an angle, If in today’s mobile environment, ‘pairs of cards’ features, combined with