China-made mobile phones the way of self-salvation.docVIP

 PAGE \* MERGEFORMAT 8 China-made mobile phones the way of self-salvation Experienced the roller coaster years of 2002,2003 and 2004,2005 last years of decline, domestic mobile phone is still in a haze in the camp live in bleak life; With the mobile phone technology industry continues to escalate, expansion of the downstream retailers, the large-scale integration of , it is foreseeable that originally the name of ‘channels Wang, terminals success’ under the banner of Chinese-made mobile phones were the days more to suffer.What road must be taken, the author will discuss in this article. Chinese mobile phone manufacturer’s core competence lies the ability to control channels in the cell phone era of great popularity, especially in the rural market phase of great development, channel control is the key competitive factors in the mobile phone industry, and as the major manufacturers have improved the rural market After the network layout, the key competitive factors in the entire industry has changed. Who can take the initiative to launch a timely and low-cost mainstream configurations phone, grasps the initiative, other words, success factors, from the original channel into a product. Weak R amp;amp; D capabilities of domestic mobile phones at once exposed the weaknesses in the market struggling to cope with, going into a corner being. OEM machine disrupted domestic mobile phone market in the rural layout of Ministry of Information Industry did not get the OEM machine refers specifically to mobile phone manufacturing licenses, but very wants to engage in mobile phone manufacturers, merchants, have been obtained through the purchase of licenses for the production goes on in the hands of the manufacturers ‘card’ to enter the market behavior. Ignore the quality factor in the circumstances, the OEM machine is the most cost-effective mobile phone market, usually the configuration of the mainstream market, and is at very low cost, best-selling in rural markets, in