Chinese companies can not just nest horizontal.docVIP

 PAGE \* MERGEFORMAT 10 Chinese companies can not just nest horizontal #8226; Mary #8226; 库马尔尼尔马 Leah Neal Kumar: London Business School marketing professor, he served as the college Aditya Bora Indian Center (Aditya Birla India Centre director of strategy and marketing the world’s leading scholars in the field. 2011 was named the ‘world’s 50 most influential business thinkers’ (Thinkers 50 one. QA Reporter: Q #8226; Mary Neal Kumar: A China may produce large international brands Q: Speaking ‘brand acquisition route’, you better understanding of international brands in India, first talk about the feeling of international brand development and India where the main similarities and differences? A: China and India’s corporate merits and demerits. India is a long-term open market, there are many brands to deal with international competition, it produced a large number of excellent marketing professionals, many facing the world of advertising companies and brand consulting agencies, businesses trained many brands skills at this point, China does not have the same level of development, but China’s international brand has to be more than India, Haier, Huawei, Lenovo is one of the best, because the cultivation of such a Brands need to invest a lot of time and capital, while compared to Indian enterprises, Chinese enterprises to be more long-term perspective, you can take a decade or two to see return, this patience is closer to Japan and South Korea’s brand. Indian companies are mostly private, and the cost of debt financing them is much higher, if you do not see the effectiveness of three to five years, the brand often can not do, and in China, the government has a lot of money, state-owned banks are also willing to support large enterprises, Chinese enterprises financing generally lower than the cost of financing needs to go to the market of the Indian company, the objective is to better long-term development. Overall, the Indian corporate brand developm