Chinese fast food joy after sorrow.docVIP

 PAGE \* MERGEFORMAT 7 Chinese fast food joy after sorrow Red Sorghum planted, and Adriano duck closed, Wing Wah Chicken dismissed, Chinese fast food in the land of China staged out of a ‘stampede’ investment tragedy. Is Chinese fast food really is the investors ‘Waterloo’ do? Over there just to listen to a business trip from Taiyuan, Shanxi reporter friend said McDonald’s in Taiyuan, opened its first store outside waiting in a long time teams here from Beijing to see the splendor of a media withdrawal of Beijing, the chicken story. Like Red Sorghum ready to return, Yonghe King shut down two stores, Quanjude to enter the fast-food industry, and other news aroused considerable public concern, like the limited Chinese fast food brand, every change is a cause for close attention. At the same time, to Western-style fast food can speed up the expansion as a reference, the lonely Chinese fast food is all the more shocking. State Internal Trade Bureau Consumer Services Division Director of Catering, Mr. Yan Yu analysis of the current mentality of investors, said Chinese fast food at a low ebb phase of investment confidence. Lack of investor confidence to investors in the process of entering the market can not be bold in exploring and practice, difficulties began to hesitate, wandering. Yan Director is satisfied that the main reason for lack of investor confidence resulting from the investors on the understanding of Chinese fast food four errors. Misunderstanding one: to see the failure of a single store, we reject all Chinese-style fast food to full-generous side. Investors often from a failure of a single store to infer the failure of all investment and thus investment in Chinese fast-food skeptical. Can be said that no foreign fast food, there will be no Chinese fast food today. McDonald’s, Kentucky Fried Chicken is the development of Chinese fast food tonic, but also become the Chinese-style fast food brand in this premature shift catalyst for growth. ‘And Wes