Chinese fertilizer market situation and development trend brand.docVIP

 PAGE \* MERGEFORMAT 7 Chinese fertilizer market situation and development trend brand Chinese fertilizer market through market baptism, has gradually changed from the regional brands dominate the competitive landscape, and gradually formed a number of national brands, such as Kim Tai, Stanley and Luxi Chemical, etc., by virtue of their strong marketing capabilities and mature sales network, to guide the development and upgrading products industry, but it is undeniable that, despite the national brand has been greatly improved in the market influence, but the fertilizer industry, the essence of the brand concentration is low and has not been, well-known brands of fertilizer market share is still very low, according to statistics, the nation’s top eight brands of fertilizer combined market share of only 22%, yet any one brand and corporate market share of over 6%, the vast majority of the market share still in control even in a small place-name brand counterfeit products in other industries, once formed a national brand, by virtue of economies of scale and brand, industry consolidation can be completed quickly, forming a pattern of oligopolistic competition, such as the air-conditioning industry Gree , Midea, Haier, the television industry in the TCL, Skyworth, Changhong, Tingyi beverage industry, unity, Wahaha, farmer spring, and fertilizer industries and these industries have a similar time to market, but still similar to the free competition, and This competition remain for a long time, very difficult to change in the short term. Causes many industry brand dispersed, the first reason is the difference from the consumer’s own needs, such as women’s industry, for women consumers, afraid of what is happening than Zhuangshan with colleagues or friends, so They usually choose and the people around different brands and styles, thus creating a fragmented industry itself, and the second reason is that regional differences, such as the food and beverage industry, t