Chinese fruit and vegetable drinks Win in Chernical- (B).docVIP

 PAGE \* MERGEFORMAT 3 Chinese fruit and vegetable drinks Win in Chernical? (B) After Shanghai Jin Release Advisory beverage brands for the Chinese market review, we found that in China’s major beverage development, their own characteristics, which for the Chinese market for more fruit and vegetable drinks to bring reference. The main fruit and vegetable drinks market, to market strategy review: Wahaha ※ Promotion Activities Objective: To mobilize the city large and small wholesalers and retailers to focus on the positive nature of the terminal, prompting manufacturers to retailers and second groups of companies with promotional activities to address the shelves was not high end issues, and promote consumption. Active object: Urban various wholesalers, retailers, the second groups of providers and end - Theme: Achieving the wholesale point, 95% of all sales opportunities end-points, shelf-life Activity patterns: ① cumulative award for the second groups carried out, where a purchase during the event up to 100 the number of gifts given to 100 yuan reward ② carried out with the goods to retailers bundled product promotional activities, carried out into the fast lane of four nutrients, send an umbrella ③ prizes choice of activities on display 100 displays Wong points require to be able to purchase six exhibition participation requirements: ● display location for the initiative to reach consumers online first position, per pound competing products have obvious advantages; ● display surface must be two times higher than competing goods, at the same time can not be less than 8; ● longitudinal vertical display; ● graphic-oriented to help Chen objects, Hironobu product integrity; ● clearly identify the price; ● maintain the product glossy degrees; set safety stock, participation points, the ‘Nutrition Express’ stock can not be less than 4 boxes; display awards meet the requirements, the monthly award 1 of water. ※ Products Wahaha nutritional Expr