Chinese candy industry- home on the comer.docVIP

 PAGE \* MERGEFORMAT 12 Chinese candy industry: home on the comer 1, China’s candy industry, the status quo If you use a word to summarize the status of China sugar industry, then ‘home on the newcomers’ is more appropriate than this analogy. From the candy business development and market to reflect their own point of view, is basically the brand candy companies can be divided into three groups: 1. The rapid development of the Group: The Alps, Hsu Fu Chi, and Oishi represented. Alps Co., Ltd. in Shanghai Perfetti confectionery brand, its product quality, product packaging is also very taste, but also the brand name of the modern Alpine Espresso. In the price it has taken a high-priced strategy, large profit margins, promotional intensity was significantly higher than its competitors. TV advertising creative new, clear-cut theme, the market reflects the better. Enterprise promotion measures mainly focus on end-market, very few pairs of channels to promote the measures taken. The design of its unique distribution channels, or directly to retailers, with the salespeople, channel control forceful, strong stability. The development of their businesses stronger idea is to first do big, moving steadily. Hsu Fu Chi is a Hong Kong businessmen invested factories in Fujian’s brand, its products focus on soft candy varieties, the product’s packaging is better, the same situation in the texture of the shape of the next product design more. In order to facilitate the purchase and sale business management and the convenience of consumers, manufacturers adopt a uniform pricing to price strategy. More in the sales channels used in a business buyout business venues, sold by showing a barrel. Oishi of the Philippines Morning Food Industry Co., Ltd. in Shanghai in the brand, its main product is puffed food, in order to make full use of its brand resources and existing channels, have recently begun to set foot in candy industry. Good quality of its products, the price set high,