China-made mobile phone going out too early.docVIP

 PAGE \* MERGEFORMAT 6 China-made mobile phone ‘going out’ too early In 2004 by market observers have called the Chinese color TV’s ‘watershed’, also known as China’s mobile phone of the troubled times. Since 2003, leaped onto the market share of 60% of the high, the domestic mobile phone immediately reveals signs of extreme fatigue, which is the original one in any case, unimaginable. This year, the domestic mobile phone enterprises tend to show three major strategies: First, the implementation of industrial restructuring, such as the Bird to do cars, Amoi do color television sets, computers, etc.; The second is a large-scale merger and reorganization, such as TCL and Alcatel merger, Bird and Siemens cooperation; third, to increase international market development efforts, such as TCL, Bird’s international strategy. However, domestic mobile phone enterprises through strategic analysis, analyzing, we found that these strategic initiatives are all full of risks, we can hardly say how much Bird-made car has the advantage, we are also difficult to say Amoi LCD TV is better than the TCL, We are equally full of TCL and Alcatel merger worries. Far as China-made mobile phones ‘going out’ is concerned, we do not think it is a rational choice. In fact, we are more inclined to think that, nowadays domestic mobile phone enterprises ‘going global’ to develop the international market too early. Why do I say? First of all, domestic mobile phone in the ‘going out’ in the accumulation of inadequate, regardless of talent ready to prepare or international experience, are lacking. With such inadequate preparation, implementation of the ‘going out’ strategy is very risky. Can even be said that China-made cell phone and selected ‘going out’ is not a reluctance to act, largely because the domestic market and intensifying competition. Therefore, the domestic mobile phones ‘international’ is a ‘passive internationalization’. ‘Passive internationalization’ and ‘active internati