Chinas detergent market development and prospects.docVIP

 PAGE \* MERGEFORMAT 24 China’s detergent market development and prospects The early nineties, foreign capital flowed into China in the Chinese market share is growing. In the meantime, companies controlled by foreign capital has already become the leading enterprises in many sectors. Foreign products have opened the Chinese market, and occupied a considerable degree of market share. China’s national industry and competition from large international companies involved in virtually all industries, and has two characteristics: First, are carried out in China itself. Second, both in order to compete for the Chinese market for the purpose. These two features led to the place in the last century in this competition on the Chinese national industry with a very harsh and critical. There is no doubt that foreign encroachment on China’s national industry, in the mid-nineties has made an unprecedented success, both the scale and extent from the point of view, China’s national industry is suffering from an unprecedented impact. On the detergent market, competition is great competition in this part of a laundry detergent industry is also the first in an industry with foreign competition. From China’s detergent market development point of view, roughly gone through five stages. Phase I: the original state of calm The planned economic system, the manufacturers are only responsible for production, sales by the national unity to implement rationing. Consumers no choice, per country, at what what. ‘White’ have become the stage of washing powder washing powder rationing country’s main product, and thus lay the foundation for its important position in the eyes of consumers. This stage, you can use words to describe the detergent industry, it is this: perturbed. The second stage: the first day of wave ‘Vitality of 28’ super-concentrated detergent without the advent of foam, and create a new era in the history of China’s washing powder, not only broke the ‘white’ pattern of