Chinas decade-commercial warfare situation - Advertising articles (I).docVIP

 PAGE \* MERGEFORMAT 30 China’s decade-commercial warfare situation - Advertising articles (I) Once upon a time, the mall Bosha and the contest was submerged in one among the din of advertising, if the evolution of the market economy in China have quietly opened the curtain of commercial warfare, then the advertising is beating the prestige of this great show for percussion. Advertising, enterprise and business strength of a trial of strength between the surface? Advertising, is a race between the product and another product line of sight? Advertising is the art of the business’s packaging? Advertising, so that the added value of goods increased intelligence? Advertising, brand management is the only way? Or is the ad created a law of the jungle between the brand and the brand? Perhaps the country’s entrepreneurs had no time to think such a complicated issue, we involuntarily involved in a protracted war of advertising. China’s advertising in action Throughout the development of the domestic advertising industry, and does not mutatis mutandis, the developed countries, even in comparison with the Hong Kong and Taiwan in terms of creativity, the production, or in the delivery quantity there was a major gap. To 1993, national advertising accounted for the proportion of gross domestic product of about 0.4% in 2000 is estimated to reach 0.9%, while Hong Kong and Taiwan in the late 80s have reached around 1%; advertising costs per capita is still Only Hong Kong and Taiwan about 1% of gross domestic advertising (in 1993 13.4 billion) and even lower than the nation’s largest advertisers a company’s advertising investment (about 2O billion). Nevertheless, 8O years since the rapid growth in domestic ad spending, a number of targets hit the world record in 1981, the average growth rate during the period -1,993 more than Hong Kong, Taiwan, advertising sales average annual growth of 40%, the number of advertising agencies average annual growth of more than 20%; A