Chinese car brands go-.docVIP

 PAGE \* MERGEFORMAT 14 Chinese car brands go? China’s auto brands ‘marginalization’ plight One year after accession to the WTO, China’s auto market to more than 37% annual growth rate of the rare extraordinary development. By 2004, China’s three major auto groups with world-class automotive brands has established partnerships, such as ‘wind’ and French ‘Citroen’ and Japanese ‘Nissan’ joint; ‘SAIC’ and German ‘Volkswagen’ The United States ‘General’ ran off; ‘FAW’ and German ‘public’, Japan ‘Toyota’ fellow so. These well-known automobile enterprises will be a lot of money, the latest models, advanced technology and management into China, so China’s automotive industry benefited greatly. From a market development perspective, China’s car market is now in the stage of rapid growth of car sales. China’s auto industry with world-famous brands of joint ventures and cooperation to achieve win-win situation, this is nothing wrong. However, the actual situation has evolved into ‘Chinese automotive industry OEM’: a joint venture to easily has the world’s major brands ‘banner’, but people need to pay a small fortune in the ‘brand protection money’. The face of unparalleled prosperity, in essence, it is increasingly bleak domestic automobile brands. Top 20 brands in the global waterfront, there are three brands ranked one, brand values are more than 10 billion U.S. dollars, Mercedes cars, as high as 200 billion U.S. dollars. China’s top 20 brands, car brands only ‘FAW’ a selection, but the brand value of only 10 billion dollars. It has been jokingly called this the status quo ‘red flags can still be seen, wind sway weak’, quite aptly. Chinese automobile brand automobile brand and the world an enormous gap exists between, mainly in the industrial scale and brand concept, coupled with the lack of effective Chinese automobile brand protection measures are now in the ‘marginalization’ of the danger of the in. First, the market ‘marginalization’. 90% of China’s auto marke