Chinese brands to break the logjam-.docVIP

 PAGE \* MERGEFORMAT 9 Chinese brands to break the logjam? The current international market is the science, technology and brand competition, with the number of brand name products, has become the measure of an enterprise, regional and national economic competitiveness an important landmark. From an international brand building experience, South Korea, Japanese companies in a relatively short time to build a world-class international brands, and thus brought about their own industry, a comprehensive manner. While Chinese enterprises have neglected the brand-building, as processing for multinational corporations on behalf of the production base, and thus can not get the brand brought huge profits. Enterprise urgent need to expand global vision, the future lies in international and China need to have a world-renowned brands. Chinese brands to break the logjam? Breakthrough brand strategy: deliver brand value Brand is the banner of enterprise internationalization, we must hold high the banner of the brand, and actively implement the brand strategy. Brand is the company’s image. Has its own brand, an enterprise to have access to world markets passes. Japan has the brand start, carried out more than 30 years unremitting efforts, and gradually make the Western developed countries and the world accepted the ‘Made in Japan’. Toyota, Honda, Sony, Panasonic, Toshiba and so on, to become well-known global brand. South Korea starting from the 20th century 80 years worked ceaselessly to cultivate large national enterprises, Hyundai, Samsung, LG and other brands continue to send a strong message to the world, gradually attracted people’s awareness and acceptance. Samsung’s rapidly growing brand that: the right strategy is success. In 1999, when Eric Kim became Samsung’s executive president of global marketing, the company will set a clear strategy: In five years, this South Korean domestic brands into a world famous brand, its reference to Japan’s Sony Corporation benchm