Chinese Brands impotence disease.docVIP

 PAGE \* MERGEFORMAT 9 Chinese Brand’s ‘impotence disease’ Today’s China market seems to be a short-lived era of the brand, giant, 3, Qin pool, love and more Fall Chen has become something to talk about the old, but many of glory brands (such as: Jianlibao) also escape the fate of the acquisition, most recently then came the spring of all, the rising sun falter well-known enterprises upgrade the bad news, it is brief, apart from the first sigh, can not help asking soon as’ how a Chinese brand? ‘ Ancient Chinese saying goes, is called ‘rich, but three generations’, Chinese brands will be sung, but its development into the regular 2035. There are even some brands on the market since there has been no great improvement, let alone flourishing in 2035, although some brands of glory, but is gradually disappearing, has failed to show a good state, gradually decline, I will show the status of these brand image is called ‘brand erectile dysfunction disease’, Chinese companies ‘brand erectile dysfunction disease’ formation had to let us think, cause for alarm. Chinese enterprises are highly competitive in the market, as well as the strong impact of foreign brands have realized the importance of brand building, more like a corporate brand approach to treat the life of enterprise, but the enterprises in the process of creating the brand the brand concept of lack of proper, so phenomena appear to be happening, as well as brands such risks are now found everywhere, I believe that Chinese brands are now in the scope of the global competition in the market, we must enter the ranks of a strong brand, people have yet to record a thorough reconsideration of the concept of brand, but the brand appeared the above problems can not be completely unaware of, but if the brand into this difficulty, will have a direct impact on the brand of survival. We are according to the performance of Chinese brands, according to ‘impotence patients’ the formation of four reasons (true, real, the