Chinese medicine-based Strategic Management Analysis.docVIP

 PAGE \* MERGEFORMAT 18 Chinese medicine-based Strategic Management Analysis [Keywords:] TCM internationalization;,,,, Strategic Management Abstract: From the perspective of the strategic management of traditional Chinese medicine, an objective analysis of its strengths and weaknesses of traditional Chinese medicine, as well as the opportunities and challenges it faces, and the early realization of the internationalization of traditional Chinese medicine made their own point of view. Keywords: Chinese medicine internationalization; Strategic Management Traditional Chinese medicine industry in China has a potential advantage in the international arena and independent intellectual property rights of the minority areas. China is the world’s largest Chinese medicine research, production, application and exporting countries, even if measured in accordance with the caliber of natural botanicals, China is currently the largest single national market. However, each country’s traditional medicine in the out door, into the world in the process will be difficulties. Therefore, we must analyze the strategic management of Chinese medicine, find strengths, identify weaknesses, seize opportunities, meet challenges and accelerate the process of internationalization of Chinese medicine, so that more of the world countries and regions to understand and use Chinese medicine, so that Chinese medicine and as every one Chinese people proud of. 1 on its own analysis of traditional Chinese medicine 1.1 The advantages of traditional Chinese medicine (Strengths) 1.1.1 profound traditional Chinese medicine theory, there are a large number of classics available for development and utilization of Qin and Han Dynasties parties ‘Huang Di Nei Jing’’difficult’’after’’by Shen Nong hundred herbs, typhoid fever and Miscellaneous Diseases’ and other classics one after another; Jin and Tang Dynasties period, Before going into the medical theory, wang and ‘Pulse’ completed a theoretical expla