Chinese style of marketing to promote the role of financial.docVIP

 PAGE \* MERGEFORMAT 10 Chinese style of marketing to promote the role of financial Preface: To do marketing work long hours, and often heard around the sales manager, marketing manager, complained that the company’s financial department, in marketing costs, public relations and entertainment expenses on the card too rigid, making their own hands simply can not fully extending. The company’s sales are always tepid, it completely because of financial reimbursement procedures are too cumbersome, time is too long delayed operations, so that we missed a lot of opportunities! Things that really the case? Let’s analyze. Chinese people has always been very self-centered people, do a good job, and his mouth do not say, and my heart always thought that their own credit for large; things screw up, will give himself an excuse to find a scapegoat. The marketing efforts will always be related to money. As a result, the company’s financial department in charge of money and the most expensive business can easily become the opposite. As a business owner, Harmony must be hope that staff, how to coordinate financial and operational relationship between the boss is also concerned about the problem. Analysis: Mr. Lee is a small pharmaceutical factory in Guangzhou Chief Financial Officer. As we all know, the domestic pharmaceutical industry’s business practices in the channels, what a red envelope, rebates, entertainment, etc., are already an open secret. This is so that Mr. Lee is difficult to do. If you say are being spent on advertising, investment, pharmacy marketing means the terminal information, etc., are basically able to calculate unit costs, but also will be able to input-output ratio of the cost of the above control. But the public relations aspects of these individuals, you say that it is not marketing it, it can produce is directly related to return, you say that it is marketing it, it is said that a 1357 reasons not clear, but good control of costs. The money is