Chinese Wine Marketing Critique.docVIP

 PAGE \* MERGEFORMAT 39 Chinese Wine Marketing Critique 1, alcohol marketing, an overview of the status quo Wine marketing, marketing what? In China, who is to enhance the value of advertising, resulting in the unit price of advertising media in China become the world’s No. 1? Is the wine. In China, what the cost is low and most profitable? Is the wine. In China, what is flooded, surging into the river? Is the wine. In China, what has created a number of millionaires ‘seller’? Is the wine. In China, what will be the largest and most spectacular? Is the annual spring and autumn each session of the National rum. Wine this thing, people both love and hate, unable to stop. Wine-people, liquor people, drinking at all, talking about wine, almost all sorts of emotions. Miki man-made is the wine? People who buy liquor is wine? Drinkers drank wine? In the alcohol consumption chain, we are all done what? Causing loss of lives, come and go, play ‘money to flow into the river’. Who is left today? In addition to several major brands have maintained enduring sales, other brands more or less there is Jingji sad stories. Of course, now on the market, such as Wuliangye, Luzhou, Tuopai, Yanjing, Qingdao, Dynasty, Changyu, Great Wall, Jin fine wine brands, is still the main force in various industries. Supports a ‘health’ of the alcohol product marketing heaven and earth. In general, the bombing created by advertising alcoholic products ‘brand’ approach will soon become the past. The new competition will focus on ‘quality and cheap’ and ‘consumer satisfaction’ era. Consumers not only want to know they were going to consume the brand what that is, more importantly, immediately after drinking his own likes and generate a sense of trust. This is the first to meet the planners say ‘spirit of the consumer’ after meeting ‘material consumption’, while the final tightly to trap the consumer in fact is ‘material’ part, this part of the content is ‘product quality’. Brand awareness