Choice of the Road Brand Road.docVIP

 PAGE \* MERGEFORMAT 8 Choice of the Road Brand Road Nothing in the world than the word choice, brand building is no exception. World-renowned pharmaceutical company Merck amp;amp; Co., President George Merck II said something be called a classic corporate brand building, he said: ‘Always do not forget that our medicines are saving lives, not to seek profits, but profits will be as shall come, I remember more clearly, the profit will be. ‘Saving lives among the first to take profits and demand saving lives, give up, after all, but the profits will follow from, the simple choice of the Tao points out the true meaning of corporate brand building. Perhaps some people may think that as big companies such as Merck amp;amp; Co. said this of course does not speak sitting waist acid, many companies simply do not have such strength, made the remarks. But that is not the case, for example, Hangzhou media exposure in 2004, a real estate business, because the customer booking the house prices rose a few thousand dollars, in the official compensation for breach of contract of sale customers prefer to double the deposit, the courage to endure the media exposure of risk also refused to order the house sold for originally. In the hundreds of thousands of additional corporate profits and destroy the integrity of business reputation on the trade-offs between and Hangzhou in this developer did not hesitate to choose the former, is really confusing, which is obviously not a simple enterprise strength, but business philosophy question. Hundreds of thousands of small profit has been the case, then when enterprises are faced with tens of millions of millions of profits trade-offs when there are few businesses can withstand the temptation to do the body shop? So let us take a look at how Johnson amp;amp; Johnson is doing. Johnson amp;amp; Johnson in the 1982 hit ‘Tylenol’ crisis proved to be in the Chicago area Tylenol drug was manipulated, although only in the Chicago area at tha