Chocolate cocoa butter made on behalf of the dispute over the channel.docVIP

 PAGE \* MERGEFORMAT 7 Chocolate cocoa butter made on behalf of the dispute over the channel Are the candy industry, the annual summer low season. Especially the chocolate, this product will be slightly higher temperature to melt, the summer, both the channel or the point of sale terminals, or consumers, its attention, will be dropped. At a time when chocolate manufacturers and the weather is like the heart may be hot flashes, trouble. So that these entrepreneurs do a lot of trouble, such as the moment of production staff arrangement, the production equipment maintenance / update, etc., as well as in the second half of the new product development, sales team building, maintenance and so on dealers. Inside there is a problem that seems to have been one of the most frequently asked: What should the second half of our market, how to do? The question really is a matter of corporate positioning, resource allocation and competitive basis by a choice of strategic issues. However, chocolate, cocoa butter on behalf of the current domestic competition in the market situation, these companies are in a perfectly competitive market. In this market each company’s products a high degree of homogenization of each other or even completely replace, the market highly competitive. Companies in the same market to maintain parity with competitors in the state, enterprises often need to expend all the resources and capabilities. Therefore, the ‘market really how to do’ issue here is how competitive tactics. When the product determined after the target market and target customers also identified at this time the main battlefield of competition on the channel. Regional battle In the traditional theory of channels, the channel construction seems to be setting up the channel length and width of the beginning. Here in fact implied a precondition: Before we have chosen well before the channel construction of the regional market, in other words, how the layout of the region have been