Choice of the Road- In view of the enemy to establish the most advantageous position.docVIP

 PAGE \* MERGEFORMAT 28 Choice of the Road: In view of the enemy to establish the most advantageous position Jack - Jack Trout’s ‘positioning of the origin and development: four kinds of strategies for the form of’ a text, the author’s prestigious ‘commercial war’ a core of the book chapters. The positioning of magic master, always stressed the ‘positioning is the heart of corporate strategy’, the other a master strategist Mike - Porter in the ‘management in the history of the classic’’What is the strategy’ for the first time the ‘location’ the introduction of his article, in clarifying what is’ operational effectiveness’ and ‘strategy’, the Porter OK, ‘strategy is to form a set of unique operational activities, to create a value in a unique position. ‘What is strategy? Jack - Jack Trout is given ursprunglich dictionary definition, ‘for the enemy to establish the most advantageous position. ‘This means that positioning strategy does not come from within the enterprise,’ for the enemy to establish the most advantageous position ‘is that, under normal circumstances, the value of any enterprise to establish a unique positioning is determined by both external and internal, according to Trout’s argument, the internal operations’ just a cost center. ‘Only by addressing the external competition, the enterprise can generate steady flow of sales and profits, otherwise, the competition is just a shell empty. In addressing the core of strategic positioning, the trout are listed four kinds of location-based strategy for enduring common form: offensive warfare, flanking warfare, guerrilla warfare, defensive warfare. With regard to offensive war, Trout in the market, compared with that only in a ‘second or third place in the company’ have sufficient strength and ambition to the leader (no doubt it is the first one’s) attack. Of course, the attack is by no means blind programs and hasty step by step, depends on two conditions: First, determine whether the company has enoug