Circumvent distribution channels to improve marketing execution.docVIP

 PAGE \* MERGEFORMAT 5 Circumvent distribution channels to improve marketing execution Interview Background: We all know that the manufacturers can be said for the promotion attaches great importance to a certain extent, that more and more products in the present era of homogenization, is forming a more powerful promotional economy. To a certain extent, marketing is the profit concession to consumers, which consumers, of course, a good thing. Moreover, the theory, manufacturers promotions, for business purposes, it means more sales. However, in many promotional activities, consumers are the ones who enjoy nominal, merchants are very reluctant to meet the factory operations. For example, drinks are now more common ‘gifts to drink’ promotions, a lot of consumers a prize to the business Duijiang time, businesses do not have or that I have here Duijiang, you go elsewhere, or manufacturers Promoters say that day, the Come back when you go to. Obviously, this behavior, the promotional effect of playing a significant discount. Why do you think be properly a promotion, to the business side of the changed shape it? What are the reasons? Moderator: ‘Modern Manager’ magazine Xiao-Long Chen: leading sales manager, marketing experts to diagnose Promotions blocked, blame? I think that this story as if an afterthought, as if we blame the sheep a Zaiqu unconscious, his going out, this is not justified. Pursuit of profit is the nature of business, you did not earn his money as the ‘Yang Bailao’, how can he work hard then? Even if there is a Huolei Feng, do you let it all day long white stem, no profits, large businesses will soon eat it, this was tantamount to his life ah; Therefore, when the sheep can walk away from the holes in time, first thought is that our own mistake, did not fix pen well, and quickly put it up somehow, so as to avoid the new error occurred. Take the above ‘gifts to drink’ is concerned, manufacturers combined business would suit the action, we mu