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Cover page Critical analyse of the external and internal environments of Ford Motor Company TABLE OF CONTENTS 1. Introduction 3 2. Background of Ford Motor Company 3 3. External environments of Ford 4 3.1 Political factors 4 3.2 Economic factors 4 3.3 Social factors 5 3.4 Technological factors 5 4. Internal environments of Ford 6 4.1 Strengths 6 4.2 Weaknesses 6 4.3 Opportunities 6 4.4 Threats 7 5. Strategies for Ford in the next five years 7 6. Conclusion 8 Reference 9 1. Introduction Globalization will impact on the formulation of organizational strategies. The boundary of the country can no longer restrict the imagination of people, so whether the decision makers can formulate proper strategies for their organizations is the key factor that determines the future development of the organizations. In the process of formulating strategies, it is important for decision makers to have a detailed analysis of its external and internal environments so as to formulate ideal and proper strategic objectives(Superkentman, 2011a). In this report, it will analyse the external and internal environments of Ford Motor Company, and then based on the analysis of external and internal environments, it will suggest plausible strategies for Ford in the next five years. 2. Background of Ford Motor Company Ford Motor Company is one of the worlds largest automotive companies. Henry Ford founded Ford Motor Company in 1903 in the United States. After years of evolution and development, Ford Motor Company has become the worlds super-multinational companies in automotive industry. In the meantime, Ford Motor Company is also the worlds fourth largest industrial enterprise(Mitra et al., 2011). As Ford has a wide range of businesses which include electronics, glass, a