Clever detour - Y Brand Cosmetics Campus Relations Record.docVIP

 PAGE \* MERGEFORMAT 10 Clever ‘detour’ - Y Brand Cosmetics Campus Relations Record Y is a company specializing in the production and sale of cosmetics aloe small businesses, corporate headquarters is located in Nantong City, Jiangsu Province, in a total of more than 20 offices around the country. As a local company, Y’s market, sales in Nantong is not good. The author of the Nantong marketing personnel, promotional Miss frontline personnel have been asked about the investigation, we reflected the sale of its poor performance primarily to producing relevant, since customers generally felt that there is no local products in Shanghai, Shenzhen, Zhuhai’s products were good, they pick up the products, see the packaging on the origin, it will naturally drop. In fact, this is a consumer psychology of consumers, suggested that such psychological hint for Y’s Nantong sales staff are very distressed, they desperately want to change this situation. Psychological causes of cracking hint Why does the formation of such a psychological hint? The author in Nantong various retail terminals randomly asked a number of consumers, they generally think that the image of local products, Nantong poor. Their main way to knowledge of cosmetics all kinds of media advertising (for TV advertising-dominated), while the Y business reasons because of its strength is rarely public media advertising, more are leaning against the point of sale terminal to hold various activities to boost sales. The product brand image the lack of effective communication, visibility and reputation is not high. Despite lower prices, but consumers do not think it is to reduce the transportation, personnel, marketing and other expenses of the results, but that is the product of high quality sake. Consumers of these ideas originated from lack of understanding of local brands, resulting in a lack of consumer confidence. But consumers of these psychological hint of the actual buying process will form a habit, but