Client marketing search dogs are not a separate listing will be a dead end.docVIP

 PAGE \* MERGEFORMAT 9 Client marketing search dogs are not a separate listing will be a dead end Last year, Sohu’s press conference in Beijing, I asked Charles Zhang, Sogou will operate independently listed. Charles Zhang said there would not, Sohu is already listed company, found the dog will not be considered separately. So, I thought it would be for the dog found the prospect of the basic bearish. Yesterday, occasionally looked down at the second-quarter earnings Sohu. Sogou’s performance can only be described as dismal. Earnings in paid search revenue Sogou 175 million, down nearly 16.7% the previous quarter. In the last quarter, down 30 percent, based on the sharp decline again. Sohu business system, found the dog has become a significant ‘stumbling block’. Although Charles Zhang claimed that Sogou is a long-term project, there is no hard to have a steady flow of income, and is expected to Sogou adjustment will be finished within a year. The future, brand advertising and search advertising will each Sohu ad revenue 50%. However, if the dog is still a search of today’s ‘client marketing From EMKT.’, found the dog 50% of search revenue will likely be dashed forever Charles Zhang. With the search engine market developments in the Baidu and google oppression, Sogou search engine brand will become increasingly worse, until it becomes the same and love asking non-public search engine, that is, with Sohu in the final Shouzhong and sleep . Client marketing, short-sighted marketing objectives Search dogs from the beginning, it is not an independent dog, but only the owner of a dog. Found the dog’s owner was a fox, a fox, like the greedy little cheaper. This has led to the flow Sogou, brand and market, all benefit from Sohu, but also subject to Sohu, Sohu and died. Sohu’s search of its gateway position matrix give Sohu Sogou bring to a certain flow; Sohu with its brand, so the dog can be found disseminated in the media; Sohu’s market channels and resources t