Clothing brand purchase you do not know and want to know.docVIP

 PAGE \* MERGEFORMAT 17 Clothing brand purchase you do not know and want to know With the apparel brand from the initial foundation for the development of operational mode of operation to the capital mode of operation changes, the market has a good effect and the management team acquired the power of brands has become the brand of the Group’s operations as the norm. Brand the power to purchase can be divided into two categories: * The acquisition of clothing brand management authority. The franchise is operated by the category brand management authority (such as the 25 categories of clothing, shoes and hats; 18 class leather goods, luggage; three categories perfumes, cosmetics and other categories of registered operators of different brands) or the market power of regional operations (such as a brand in different countries or regions in the global brand management power) of the purchase, the acquisition of the power of such operations is often combined with the authorized management, at the agreed time, responsible for brand management, some have a priority right of renewal upon expiry. LVMH Group’s acquisition of Dior perfumes, cosmetics series, L’Oreal acquisition of Armani perfumes, cosmetics series that is, the brand belongs to this category the right to operate business acquisitions. In the process of acquisition of operating rights, also can be used a way to achieve equity and investment power of brand management access. If LVMH in 1999, together with PRADA Group, completed the Italian fashion company Fendi (Fendi) acquisition, joint ownership of the Group of 51% stake in Fendi to achieve brand management of joint control of the right to speak. The acquisition of the brand franchise is can not meet the brand on the basis of the overall acquisition, through its already profitable or potentially profitable brand series, the use of a rational operation of acquired businesses to achieve market returns. On the other hand, from the brand owner (or busines