Co-promotion with the magic of the entertainment industry.docVIP

 PAGE \* MERGEFORMAT 10 Co-promotion with the magic of the entertainment industry Nokia’s hand ‘Pearl Harbor’ In July 2001, the author and Taiwan, Mr. Wu Xingwen cultural elite and his party of four, was invited to participate in China’s film companies, Disney, entertainment and media magnate and the world as communications giant Nokia, jointly organized by three film ‘Pearl Harbor’ premiere-cum-press conference . ‘To see free movies, in the thousand dollars prize. ‘This is a pleasant surprise so I got a taste of the magic of the joint promotion. After the premiere, I received a friend’s phone, he excitedly said that he and his friends hit the jackpot: a diamond-style posters and a Nokia 8250 mobile phone. Concrete, vivid, vivid, exciting marketing communication strategy is not only Hollywood’s invasion of macrophages the global market, housekeeping skills, but also has become a general commodity would like to enter the market, sharp weapons. I do not know when marketing found that the last batch has not yet been captured by the media audience: moviegoers. Manufacturers are eager to knock on the door of Hollywood, hoping that their products can be carried out with the latest popular films co-promotion, because it more readily accessible to consumers. Nokia is the light of these considerations before with the ‘Pearl Harbor’ joint promotion. Nokia Mobile Phones China, Mr. Ren Weiguang, Sales Director, said: ‘to provide a flexible, personalized products and services are not the only goal of Nokia, Nokia is also committed to continue to create wealth for people to personality, various forms of life experience, to provide people experience the fashion, freedom and passion unique way. Of ‘Pearl Harbor’ is not just for the sponsorship of cultural activities sponsored by a simple, more importantly, through such activities, so that consumers feel that Nokia has always been deeply concerned about the fashion trend of the culture. ‘ Motorola Webber musicals dating S