Color is not the key the key is the brand to rectify- - Test that Wuliangye to health wine add color.docVIP

 PAGE \* MERGEFORMAT 7 Color is not the key the key is the brand to rectify? - Test that Wuliangye to health wine ‘add color’ Policy in Focus: July 2, Wuliangye health wine company’s brand dealers have received an extraordinary document. The document presented to the dealer a new requirement: Now it was decided that with immediate effect, (health wine) all products must add color, hope that the dealer may be required. Background: Wuliangye Group in December 2000 on the formation of the Wuliangye health wine limited liability company fully engaged in health wine industry. In recent years, the brand portfolio expanded, now has a dragon and tiger wine, good luck, the ancient stoves alcohol and more than a dozen health-care wine brands. Especially in the right AG products Wuliangye major reshuffle, the unprecedented growth of the company health wine up. It is worth mentioning that Wuliangye’s health characteristics of wine from the product point of view and ‘colored’ and fresh wine, Coconut Island Deer Tortoise different wines, mostly colorless and transparent. The ‘colorless and transparent’ is also being Wuliangye’s health as a selling point wine. Policy Interpretation: Obviously, this is a request Wuliangye health wine company made important changes in the product document. In the interpretation of the basis, the document said: ‘According to the technical aspects related to alcohol standards require that I (health wine) is a health care company’s products functional wine, according to standard requirements, must be colored wine. ‘This is a document reached the hands of dealers, the rise to burst of surprise and conjecture. It is understood that July 8, Wuliangye health wine has also convened a meeting of this meeting to the brand dealer. Policy Analysis: Wuliangye liquor companies for health care this adjustment has come about rather suddenly, but the effect really unusual. In this regard, let us listen to the views of people in the industry bar! Belarussian