Commodity prices to consumers based on psychological reactions Mode.docVIP

 PAGE \* MERGEFORMAT 10 Commodity prices to consumers based on psychological reactions Mode Summary: Price is the monetary value of the goods manifestations, it affects the consumer psychology of perception and judgments that affect consumer willingness to buy and purchase the number of important factors. The consumer’s psychological response to commodity prices, there are individuals, experts, commodities, environmental and socio-cultural factors, such as 5. Consumers psychological reaction of commodity prices, there are three basic models: Valuation Model, consciousness analogy model and balance within the model, these three models the actual pricing in the industrial and commercial enterprises have been widely applied. Keywords:: psychological response mode factors applied in commodity prices Price is the monetary expression of value of commodities, while the level of commodity prices is directly related to the vital interests of both buyers and sellers, but also a direct impact on consumer willingness to buy certain goods, as well as the number of how much to buy. Therefore, commodity prices are the most sensitive consumers of psychological factors. Price as objective factors, it will consumers buy the psychological impact, thereby affecting consumer buying behavior. The consumer’s psychological reaction to commodity prices, the main factor The consumer’s psychological response to the market price there are many factors, of which there are five main factors: personal factors; expert factors; the product itself factors; shopping environmental factors; social and cultural factors. Personal factors. Personal factors that affect consumers, the most direct and most important factor. Personal factors include: the consumer experience of individual consumers, consumer family and consumer’s personality, hobbies and interests such as three aspects. Consumers are often their own personal experience sensory acceptance, the formation of a price for certain commod