Communication should be effective- do first subtraction do the addition.docVIP

 PAGE \* MERGEFORMAT 12 Communication should be effective: do first subtraction do the addition Pharmaceutical health care products reported that media advertising, informative, persuasive, can quickly pull on the volume of product moving sales, has therefore become an important weapon Kaijiangtuotu, Melatonin, intestinal tea, Zhang Ning and other well-known products, are reported by the media Ad started. However, after years of abnormal development, newspaper ads and in some elements of the media been infinitely larger, and some elements had been ignored, leading to increasingly decline in the overall level of consumer complaints are heard everywhere, and regulatory authorities playing a sound. How the new situation, from the inherent experience, take the initiative to innovate and create a new environment to adapt to the effectiveness of newspaper advertising media? In my opinion, should first subtraction, reducing the past have been infinitely enlarged element; do additions, has been virtually ignored or enhance the degree of lack of attention to elements of the past have distorted the spread of the standard deviation to correct, to reproduce the newspaper media advertising should be the strength and dignity. Subtraction: Number of elements is magnified Subtractive one: disease threat Demand is nothing more than threatening illness want to appeal the pain and potential harm, to stimulate patient’s care, prevention, treatment, psychological, reduce consumer wait psychology, to promote rapid action. In patients with neglected diseases of the hazards informed that is not without justification. But the immediate threat has lost its demands restraint, similar to the terrorist attacks, causing the consumer resentment, disgust. For example, arthritis has become ‘die of cancer’, colitis has become ‘human second cancer’, ‘disability, death, sudden death’ kind of vocabulary blossom everywhere, shocking; As another example, in advertising, using the text descrip