Community Marketing Mengniu brand strategy success.docVIP

 PAGE \* MERGEFORMAT 6 Community Marketing Mengniu brand strategy success 1. Community Marketing: Marketing without marketing expert The highest state of marketing what is it? Is not marketing, marketing, is that you are inspired soul of an era, is that you are personally promoted the moral standards of mankind toward a higher level and quality of the backdrop is that you win the public to win the government, have become the national spirit of the times spokesmen, the enterprise’s objectives and brand vision to be realized, the achievements of others, also a great accomplishment. This is a true portrayal of Mengniu marketing. In the information age, traditional industries, but ran out of beef rocket speed. Listening to so many marketing experts to talk about Mengniu’s marketing tips, and talk too much about the level of surgery. From the distillation of corporate vision ‘centuries Mengniu, strong dairy agriculture through’ to shape the image of Mengniu corporate citizenship; from fragrant prairie milk to China astronauts special milk, and then to the image of nutrition experts - the Chinese Olympic delegation’s secret weapon: with milk packages, and then to today’s response to the Prime Minister called for a day, a cup of milk, a strong nation, Mengniu will not only build brand image, more attention to public service with an inborn heart rare trees making the business community welfare image. Niu Gensheng local entrepreneurs who have gone through hardships, as well-known Merck Pharmaceutical, as well aware of given the significance of open minds in a pack of wolves-ridden dairy industry, we are surprised to hear him called competitors teammates, Taizhiruoyu settle all turn on the wisdom that he believed could win. Mengniu leaders laid a compassionate mind Mengniu companies marketing genetic charity, from the date of the birth of this public service we have a taste of marketing genetic vitality. Mengniu as ‘public good marketing’ provides a valuable experien