Community pharmacies shopkeeper mentality of no way out.docVIP

 PAGE \* MERGEFORMAT 7 Community pharmacies ‘shopkeeper mentality of’ no way out Since the special properties of drugs and medical professional features, the majority of retail pharmacies are consciously or unconsciously adopted a ‘shopkeeper’ business model in order to maintain their professional image, but with the gradual liberalization of pharmaceutical retail industry and a variety of business model continue to emerge, medicine retail market, increasing competition, especially for community pharmacies, the traditional ‘shopkeeper’ business is losing the survival of the soil. In Beijing Tongzhou large-scale community - Cloud Village community, this newly opened pharmacy 4, namely, Beijing subordinates at a large chain pharmacy store (hereinafter referred to as affiliated stores), the National Long medicine, where the sun pharmacies and community health service stations Cloud View just opened the two-month-long traditional Chinese medicine in the country price advantage overturned the Cloud where the community’s ‘domino’, resulting in not obtained under the store in recognition of community residents to operate even more bleak. ‘Shopkeeper mentality’ is difficult to obtain community recognition With the origin at the ‘grass roots’ of the private pharmacies compared to large chain pharmacy headquarters strong training capabilities, and logistics and distribution system, under the pharmacy staff have a stronger sense of belonging and sense of superiority more or less big stores, but these advantages is slowly converted to limit the development of the shackles of subordinate store: large shop arrogant sense of superiority easy to breed feelings, resulting in neglect customer results; chain of stores based on the price under the jurisdiction of and restrictions on purchasing channels, has become affiliated stores deal with competition lock shackles . Several unannounced visits to his subordinates at the press shop, the service staff are mainly four kinds of d