Competition from products to enterprise competition is the inevitable trend of development of pharmaceutical market.docVIP

 PAGE \* MERGEFORMAT 8 Competition from products to enterprise competition is the inevitable trend of development of pharmaceutical market Competition from pharmaceutical companies to enter the market economy has gone through many stages, from product competition stage to the market competition phase, the operational pro-competitive. At each stage of the competition has its own distinctive features, at this stage as long as grasped a key competitive factor, we can step ahead of the competition. Rely on a certain point advantage, achieve long-term leader in the era has passed. Future competition, only when all aspects of good business to have a good ability to Everlasting, long-term invincible. So, the pharmaceutical market in good companies through what stage do? The various stages of a good business standards are what? First, good products - good business; There is a good product is good business, the stage is the product in short supply, mainly in the planned economy and a market economy period of enlightenment. This stage, product shortages, planned production, planning, procurement. As long as the enterprises have a good product, do not need to worry about sales, and even the concept of corporate marketing, as usual there is no rapid development. Then four big families of antibiotics such as business Chinese medicine, HaYao, stone medicine, Lu companies such as antibiotics and anti-drug products in short supply amp;amp; Poor’s, and even able to buy products at the manufacturers had to find a relationship between commercial companies depends on manufacturers face, and to whom products to whom the money is. What a beauty day! 2, good product + good marketing - good business; When the product supply and gradually improved, the company found that only a good product is not enough, must tie in with a good marketing tool. Only to seize the market can come to the fore. As a result, prescription drugs the most effective way is to open academic conferences, fir