Community Marketing a breakthrough in the new era of marketing dilemma.docVIP

 PAGE \* MERGEFORMAT 16 Community Marketing a breakthrough in the new era of marketing dilemma Editor’s Note The current market competition has to end the ‘bottom’ have done ‘wear’, and the only competition can be regarded as weak links in the marketing channel is the community marketing. With the traditional wholesale, terminal, and other channels such as compared to Group buy, the community can be used as a channel for an extension and additions. But with home appliances, medicine, industry, marketing, advanced technology than the fast moving consumer goods such as alcohol industry for its emphasis is not enough. Perhaps the majority of businesses and products, communities, markets, marketing is just a small part of the sales will not lead to substantive results, and time-consuming effort. In fact, the rise of each marketing channel, in the early development of the majority of people are not always good, only when this mode is widely used, people were found hidden in the channel model of great potential. For example, a small muddled cents on the hotel created by the terminal development of the terminal model, Wahaha Future Cola to the township, the rural market development by the creation of the ‘rural areas surrounding the cities’ mode, Gome, Suning Appliance Chain channel for professional development model such as has been true. Articles that once the community marketing, marketing model, as another new era, it will effectively change the current market difficulties, will lead the industry into a new realm of marketing. For the sugar amp;amp; distilling enterprises, 2005 will be the development of community marketing year. [Market segment] The beginning of 2005 a summer evening, who lives in Jinan, Shandong Li Kaiyuan Hills home when a small surprise, because the Community Center Plaza, suddenly built a beautiful arena, not only songs and dance are bustling interactive games, as well as delicious snacks and cool refreshing taste of free beer can be. I